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Discover why The Dealer Playbook is the number one choice for hundreds of thousands of automotive professionals worldwide.

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Pick a collection below to fill up on actionable insights and advice from the foremost industry leaders and subject-matter experts.

SALES & MARKETING

Level up your skills as a car sales or dealership marketing professional.

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dealership culture, diversity, inclusion

LEADERSHIP & CULTURE

Create a workforce that stands out in the community, and for your clients.

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DEALERSHIP OPERATIONS

Maximize your dealership operations to drive profitable business relationships.

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About Michael Cirillo

Whether he’s live on stage at international events or behind the microphone on the top-rated podcast The Dealer Playbook, Michael is at his best when he’s inspiring others. With a passion for creative thinking and a growth mindset, Michael draws from his experience as a CEO, author, and acclaimed speaker to help businesses develop goal-oriented marketing strategies - and then sail right past them.