How many salespeople at your dealership know they should be creating content but keep finding reasons to put it off? In this conversation, Michael Cirillo asks Raffi what dealership owners, managers, and salespeople can learn from his experience.

Brooke Furniss, founder of BZ Consultants Group and host of Facts Not Feelings, joins Michael Cirillo to break down what she’s seeing firsthand on calls with dealers and vendors.

She’s watched dealerships get pitched overnight rankings, 50 AI-generated pages a day, and AI visibility tools that can’t tell a shopper in Chicago from one in Naperville. Her concern is that too many stores are signing before anyone checks what these products actually deliver. And if your SEO was weak before AI showed up, a new tool on top is a Band-Aid on a bullet hole.

Could your dealership be missing out on 50 additional car sales every month? Luke Godwin, a third-generation car dealer, founder of Godwin Consulting Group, and co-host of the Independent Dealer Podcast, believes many franchise dealers are overlooking an opportunity sitting right inside their existing operations.

Michael sits down with his neighbor, Wade of Kerzie.ai, to talk about why AI keeps skipping right past dealership websites. Wade walks through his front cover, back cover way of thinking about it, a simple test you can run on your site in under a minute, and how his team keeps a dealer's inventory current for AI every single day.

Kevin Rudolph sold 64 cars in a month and worked 14 or 15 days to do it. He didn't chase ups, and he didn't wait on the BDC.

Kevin is a top-producing salesperson at a single-point Buick GMC store in rural northwest New Jersey. Before sales, he spent 13 years as a master tech and shop owner, and he only stepped onto the sales floor because his wife pushed him. He had one condition. His kids were going to know him.

In this episode I sit down with Charlie who explains how salespeople can use social media to become known in their market before a customer ever walks into the dealership. That familiarity changes the interaction. Customers start asking for specific people. Trust begins earlier. And the salesperson starts building demand around their own name instead of depending entirely on random floor traffic.

In this episode I sit down with Hank Ebeling to uncover the secrets of turning customer service into a formidable competitive advantage. Hank passionately discusses why exceptional customer service is the best marketing strategy a business can have.

How do you sell 300+ used cars a month in a town of 2,900 people, and buy 240 vehicles off the street without relying on auctions?

Travis Baldwin started detailing cars at his family's independent dealership in 1999. He worked his way up through buyer, sales associate, sales manager, area manager, and eventually Vice President at Best Deal Auto Sales, all while serving on the board of the Indiana Independent Auto Dealer Association and spending time as a reserve police officer.

In this episode, Michael Cirillo breaks down an overlooked opportunity inside Google Business Profile and how dealerships can use it to get in front of more high-intent local car shoppers.

In this week’s solo episode, I share what I believe is the biggest problem holding retail auto back, and how you can solve it. It’s the same framework my team and I use in my companies, and it’s made all the difference in how we lead, how we serve, and even how I show up at home with my family.

This week Michael talks with a Cadillac Sales Consultant at Andrews Cadillac in Brentwood, Tennessee, who spent years ranked in the top 100 nationally before ever posting online, and then built 150,000 followers in a single year without her numbers dropping.

Most dealers are fighting over a sliver of traffic while the majority goes unclaimed. Matt Copley, Co-Founder, Chairman, and Chief Revenue Officer of Hrizn, joins Michael to unpack it.

In this week's episode Raul Tomsa reveals the habits that separate average car salespeople from those consistently selling 20, 30, or more vehicles a month.

This episode centers on a simple decision-making framework: plot every project against how easy it is to achieve and how big the return would be, then go after the highest-value, lowest-effort work first. It's borrowed straight from corporate America, and it works because it's simple.

This episode centers on one story: a 10 year veteran salesperson who'd been chasing 40 cars a month for a decade, topping out at 39, and told Jonathan flatly that the only way to get there was to fire five coworkers and add more staff and inventory. Jonathan walked him through a simple math exercise instead, built entirely off the salesperson's own best single day. Two months later, he sold 62 cars. No new hires, no new inventory.

Rob Dell runs a Ford store in a town of just 2,700 people, boxed in by a competing Ford dealer every seven miles. Instead of fighting for new car volume he could never win, he rebuilt his store around used cars, taking monthly volume from around 175 to close to 400. In this episode, Rob breaks down the shift in thinking that made that growth possible.

Charlie Spradlin admits something most GMs would never say out loud: he doesn't have all the answers, and that's exactly why his team adapts at the drop of a dime. In this episode, the General Manager at Art Moehn Chevrolet Honda talks pay plans, letting go of running every department himself, and what COVID actually proved was possible for his store.

The used EV market is moving fast — and a small group of dealers is already cashing in. Ryan Osten, Co-Founder and CEO at Lyteflo, joins Michael Cirillo to break down what's actually happening right now, from the gross opportunity to battery health reports and what it really takes to win in this space.

Are the "AI zealots" and "AI doomsayers" clouding your judgment about what artificial intelligence actually means for your automotive retail business? It’s time to move beyond the hype and fear and discover the practical, actionable ways AI can elevate your dealership and refocus your team on what truly matters: human connection.