June
30
June
30
Paul de Vries is the founder of DCDW (Digital Car Dealer Network), ambassador for Marktplaats (Holland), and a brand new owner of a Ligier franchise dealership in Holland. He is an expert at lead handling and works with several OEMs in Europe to improve their lead handling and appointment show perce...
June
23
June
23
Brian Pasch is the founder of PCG Companies, which is comprised of Brian Pasch Enterprises, PCG Digital, Localiente, and PCG Research. He's an author, keynote speaker, marketing contrarian, and a beacon of light within the retail auto industry as someone who has always been an advocate for the d...
June
16
June
16
Mike Welch is the president and CEO of tirebuyer.com which merged with tirescanner.com, a US-based tire retail marketplace, in 2019. In this episode, Mike shares how we went from working at dealerships and small independent repair shops in the UK to founding and operating one of the most successful ...
June
09
June
09
David Oates is a crisis PR expert with 25 years of experience in the field. He helps organizations repair their brand's reputation in the press and online. With the emergence of web3.0 and a rapidly evolving digital landscape, there are sure to be brand pivots and crises and with David's pro...
June
02
June
02
In this episode of The Dealer Playbook Podcast, Michael reflects on an experience he had while attending the Digital Marketing Strategies Conference in Napa Valley and why that's inspired him to talk about the 4 levels of competency.  There is so much to learn about the retail automotive i...
May
26
May
26
Brian Kramer is the General Manager of Germain Toyota of Naples and joins the podcast to share how his store successfully completed the first metaverse car sale. Long-time listeners of the show know that Brian is a pioneer when it comes to technology adoption within the retail auto industry. He'...
May
23
May
23
    The global dealership community has gathered in Napa Valley for a three-day deep-dive on dealership digital operations.   From marketing and automation to EVs and emerging tech, Brian Pasch has assembled an all-star lineup of presenters and panelists with real-world expertise....
May
23
May
23
Glenn Pach, CEO of PCGDigital.com leads a panel of marketing technologists to explore the world of marketing automation within the retail auto industry.  It’s clear that the industry at large has a somewhat skewed perception of what marketing automation is, and what the capabilities actu...
May
18
May
18
Amberly Allen is the CEO of Dealer Merchant Services, a firm that is helping car dealers save up to 75% on their credit card processing fees. In this episode of the Dealer Playbook, Michael and Amberly explore how dealers can save thousands of dollars per month by reframing the way they handle credi...
May
12
May
12
Glenn Pasch is the CEO of PCG Digital, author, speaker, and one of the most reputable voices in the retail automotive industry when it comes to marketing management, leadership, and growth. In light of the recent Carvana announcements, there have been two narratives throughout the industry. Either y...
May
05
May
05
Kevin Frye is the Head Marketing Coach at Jeff Wyler Automotive Family, an industry veteran, and subject matter expert when it comes to innovating within the retail automobile industry. In this episode of the show, Kevin walks through the process that led one of their stores to the first cryptocurre...
April
27
April
27
Vasilios Lambos is the Chief Marketing Officer at CognitionDigital.io, an ad-tech company that helps auto dealers utilize Amazon's various advertising channels. In this episode of the Dealer Playbook, you'll learn about how Amazon advertising can help expand your paid media effectiveness and...
April
22
April
22
Kerri Wise, Chief Marketing Officer at AutoFi, took the stage at David Kain's Digital Success Workshop to share how car dealers can merge their website and showroom experience.  Starting her presentation with real-world examples of companies that have deployed successful digital retail sol...
April
18
April
18
This is my first time attending the favored Kain Automotive Digital Success Workshop in Lexington Kentucky — David Kain’s 17th, and first in-person event in nearly two years.  Amidst the standing-room-only space, the positive energy is palpable. Car dealers and vendors alike are he...
April
18
April
18
Automotive industry veteran, Chip Perry (A2Z Sync) shared very enlighting research from surveys conducted by YouGov National Automotive Consumer Trends at the Kain Auto Digital Workshop in Lexington.  Among very specific information shared, it was interesting to observe that today's car sh...
April
18
April
18
"Gen Z is not as loyal to specific brands as other generations were."  Erin Lomax, Vice President, Operations Leader, Consumer Marketplace, and Autotrader shares how important it is to focus on customer experience before, during, and after the car sale. In particular, there was an em...
April
13
April
13
Damian Boudreaux is an internationally-recognized speaker, consultant, and teacher in the automotive industry. His 30+ years of experience selling, training, and connecting with auto professionals across the US and Canada is the perfect recipe for those who are hungry to improve every area of their ...
April
11
April
11
I’ve said it once and I will say it again: The best tools won’t work unless we do.  This year at NADA in Las Vegas, there was a lot of emphasis on the importance of finding and retaining great people. There is a collective and growing understanding that great people are made; craft...
April
06
April
06
Every NADA event comes with its buzz topics. Years ago it was SEO, then big data. Fast forward to this year’s NADA event and first-party data is the craze and for good reason.  Having the ability to collect and leverage your own data is vital to deploying more strategic marketing in 2022...
April
05
April
05
Dan Moore is the President of Vistadash, an automotive analytics company that helps dealers understand what metrics are contributing to actual growth. Dan is also a best-selling author and Ted-X speaker who has a unique set of skills that can help any organization understand and deploy strategies th...
March
30
March
30
Stacey Hanke is the author of "Influence Redefined... Be the Leader You Were Meant to Be," and is on a mission to equip leaders within organizations to communicate with confidence, presence, and authenticity. She is a world-renowned keynote speaker and has been featured in Forbes, The New ...
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