When it comes to running and or owning an automotive dealership, monitoring your ROI is crucial to a successful operation. When you are buying more internet leads, doing a direct mail campaign, or switching website providers, ROI always comes up in the conversation. Ever notice that? Where you do not hear a lot of “ROI” talk though is when you hear about the workshops, 20 Groups, seminars, trade shows, etc.
In this episode of The Dealer Playbook, the boys sit down with the funny man and 30 year plus automotive industry veteran, Danny Benites. Danny is the General Manager of Greg Lair Buick GMC of Amarillo Texas, and he has created some resources and techniques to get the most out of the automotive workshops - like tracking an ROI.
A dealer will spend 2-5 thousand on attending or sending a team member to an automotive conference. Do you ever track the ROI of that investment? Because it is not cheap. Combine the money for travel, hotel, tickets to the workshop, food, plus the time away from the dealership to attend, you end up with a lot of “skin in the game” - too much, in fact, do not have a plan.
That and much more Danny talks about that will get you and your team the most out of automotive educational events. This guy knows what he is talking about.