Charles Cannon is the General Manager at Lexus of Serramonte. Charles Cannon developed a passion for the car business during his career of over 20 years. Along with Rules to the Game, he has also written a book called The 10 Things to Look for in a Professional Salesperson. Charles has bee...

Jaylissa Lea has a background in clinical psychology, neuro-linguistic programming, and hypnotherapy and utilizes those disciplines to help her clients create powerful brands. What we discuss with Jaylissa Lea: Jaylissa explains how to create a personal brand within the car dealership so that yo...

Paul "The Dodgefather" Long didn't waste any time making a name for himself in the retail auto industry. He has proven that being a "rookie" in years doesn't mean you have to be a rookie in action.  In this episode, Paul shares his mindset and the behaviors that h...

Jeff Hunter, aka, “General Motors Jeff” has been gaining a lot of momentum with his personal branding efforts. As an active car sales professional at Prouse Chevrolet, Jeff has fully embraced the power of social media and video creation to help skyrocket his personal brand within the c...

When it comes to branding, being authentic is key. Too often, many feel the need to brag or embellish the work they are doing because they feel that it won’t stand out in the cluttered social media landscape. Kristen Hinman shares simple, yet practical ways to introduce more authenticity in ...

It's no secret that in order to achieve success in your dealership, you need to identify ways to fulfill your customers' expectations. In this powerbomb, David Kelleher and Angie Cucco share a practical and statistical way to do just that.  Make a difference: Share the Podcast! ...

David Kelleher, Dealer Principal of David Auto CDJR and Angie Cucco, Automotive Account Manager at Google Detroit, share how you can brand your way to market domination, and increase business by 30% or more.  David shares his insights, wisdom and experience operating a successful dealership ...

Shay Rowbottom explains that one of the best ways to develop your content strategy on LinkedIn is to observe what other successful creators are doing. Discover what it is about their content that is hitting the mark and then experiment by publishing similar topics, laced with your unique attribute...

The rise in popularity of LinkedIn presents a massive opportunity for those who are willing to put themselves out there and leverage the social platform for personal branding. Shay Rowbottom, one of LinkedIn's prominent content creators joins Michael to share her process for creating content o...

Brian Benstock is the Vice President and General Manager of Paragon Honda–the #1 Honda store in the world. From personal experience, Brian shares valuable insights into how dealers can adapt and evolve in the digital age. Rather than trying to keep up, dealers can get a head and dominate....

David Kain has one of the most impressive resumes in the automotive industry today. In episode 151 he shares wise advice about how to improve your personal business development opportunities as well as lessons he's learned throughout his career in automotive.   For those attending N...

Michaela Alexis, President of Grade A Digital, is a marketing influencer who has cracked the LinkedIn code by bringing her audience along for her journey climbing the corporate ladder.   In episode 123, Michaela shares her top 5 tips to building a mega social media presence on a mini-bu...

Here's a simple process that you can follow to find out what your audience is interested in, schmooze the Googs, and increase conversions. Don't just listen, try it. It works. Let me know what you think over on The DPB Facebook Page  MC...

UPDATE: While this episode specifically mentions the once-popular online live video platform, Periscope, the principles mention can apply to any/all live streaming services. Now in case you have been out of pocket for a hot minute, I will give you a quick description of Periscope… It allo...

Our guest today is Laura Madison, an automotive sales professional who is absolutely taking her career, her dealership, and the market by storm. Laura has been selling cars for only 4 years but has adopted and formed some key habits and behaviors that have helped her take things to the next level....

Recently there was an article on Entrpreneur.com (by an unheard-of contributor) suggesting that building a "personal brand" was a waste of time and your energy and focus should be directed to branding your product or service. That message could not be more wrong and oddly enough the art...

The automotive sales industry is such a lucrative opportunity for anyone who is willing to do whatever it takes and has the entrepreneur's state of mind. That goes for the GMs, ISMs, Sales Mangers, F&I Managers, Showroom Sales Pro's, and even the Dealer him/herself. That being said in...