March
16
March
16
In this episode, Michael experiments with something new by revisiting an older episode that has stood the test of time. With nearly 600 episodes, many of them recorded in a way that ensures they remain evergreen, Michael dives into an interview with Grant Cardone that was recorded six years prior. T...
February
02
February
02
In this episode, Michael takes us on a journey through the recent NADA 2023 event that took place in his hometown, Dallas. Michael reflects on the unique energy of the event and how attendees were more focused and open to conversations compared to previous NADA conferences. 2023 is off to a roaring ...
December
14
December
14
Carol Marshall is the Chief Operations Officer at ActivEngage, Inc., an innovative leader with expertise in building teams and developing the very best collaborative environments. Carol has extensive experience in the automotive and contact centre environments, and her strategic vision and analytica...
December
01
December
01
Glenn Pasch is CEO of PCG Digital, an Inc 5000 agency that specializes in helping dealerships and businesses generate qualified shoppers. As a leader in digital marketing and leadership training, he’s been featured in CBT News, Dealer Marketing Magazine, Auto Success, and Automotive News. ...
September
14
September
14
For those of us who have been in retail automotive for a while, ASOTU CON just reshaped how we think about and experience an automotive conference. For newcomers to the industry, you might have a hard time attending other events because, in short, they’re not like this.  Don’t misu...
May
23
May
23
    The global dealership community has gathered in Napa Valley for a three-day deep-dive on dealership digital operations.   From marketing and automation to EVs and emerging tech, Brian Pasch has assembled an all-star lineup of presenters and panelists with real-world expertise....
May
23
May
23
Glenn Pach, CEO of PCGDigital.com leads a panel of marketing technologists to explore the world of marketing automation within the retail auto industry.  It’s clear that the industry at large has a somewhat skewed perception of what marketing automation is, and what the capabilities actu...
April
22
April
22
Kerri Wise, Chief Marketing Officer at AutoFi, took the stage at David Kain's Digital Success Workshop to share how car dealers can merge their website and showroom experience.  Starting her presentation with real-world examples of companies that have deployed successful digital retail sol...
April
18
April
18
"Gen Z is not as loyal to specific brands as other generations were."  Erin Lomax, Vice President, Operations Leader, Consumer Marketplace, and Autotrader shares how important it is to focus on customer experience before, during, and after the car sale. In particular, there was an em...
April
18
April
18
Automotive industry veteran, Chip Perry (A2Z Sync) shared very enlighting research from surveys conducted by YouGov National Automotive Consumer Trends at the Kain Auto Digital Workshop in Lexington.  Among very specific information shared, it was interesting to observe that today's car sh...
April
18
April
18
This is my first time attending the favored Kain Automotive Digital Success Workshop in Lexington Kentucky — David Kain’s 17th, and first in-person event in nearly two years.  Amidst the standing-room-only space, the positive energy is palpable. Car dealers and vendors alike are he...
April
11
April
11
I’ve said it once and I will say it again: The best tools won’t work unless we do.  This year at NADA in Las Vegas, there was a lot of emphasis on the importance of finding and retaining great people. There is a collective and growing understanding that great people are made; craft...
April
06
April
06
Every NADA event comes with its buzz topics. Years ago it was SEO, then big data. Fast forward to this year’s NADA event and first-party data is the craze and for good reason.  Having the ability to collect and leverage your own data is vital to deploying more strategic marketing in 2022...
March
24
March
24
Prior to attending the Automotive News Retail Forum in Las Vegas, I was sitting in the breezeway outside of the ballrooms checking and responding to emails.  To the right of me, is the conference center. To the left, an energetic, happy, laughing group of women with an energy I couldn’t ...
March
16
March
16
A rising tide lifts all boats.  In an industry that has historically preferred silos over cooperation, it was refreshing and fun to collaborate with ASOTU; the first dealer-owned publication in the automotive industry.  They came in heavy with a full film crew, live streams, and social m...
March
11
March
11
This year’s National Automobile Dealer Association conference and expo didn’t look much different from past events. The format was the same as we would expect, there were conference workshops, MainStage keynotes, and the hustle-and-bustle-filled exhibit halls.  But it felt differen...
December
31
December
31
What a year! 2021 had many ups and downs; many experiences that left us shouting hooray and others that left us scratching our heads.  Despite everything going on in the world, there is one fact that remains the same. It's all in the past. 2022 is right around the corner, and it's an...
December
14
December
14
"Visual content is king; quality visual content reigns supreme." 94% of first impressions are based entirely upon the design of the content someone sees.  Under that microscope, it's easy to understand why it's essential to pay attention to more than just publishing conten...
July
27
July
27
It's time to start building out the tech behind the lead submission forms. Up to this point, digital retailing has been a clickbait title for a very disconnected process.  In this powerbomb, Andrew Lemoine shares why now is the time to adapt and evolve. Dealers need to innovate, and pay ...
April
23
April
23
Greg Churchill has the unique vantage point of operating dealerships in the United States and Canada. Three different regions, with three different regulatory responses to the COVID-19 pandemic. With magnetizing positivity and optimism, Greg shares his wisdom and perspective about what his operati...
March
11
March
11
If you've ever used Amazon (or Facebook for that matter), you've experienced a major contributor to their success. In reference to an article published on LinkedIn, Ian Coburn shares how sites like Amazon grew as quickly as they did (and continue to grow)....
December
13
December
13
Disruption seems to be a topic that we've latched on to in the retail automotive industry. In this minisode Michael shares some insights about disruption, and more importantly, what you can do to take control and achieve your definition of success.  Don't forget to share, and tap the...
September
26
September
26
In this episode, Michael shares his commentary on the driving force for achieving more sales in the retail auto business. With 140 episodes of the show published, Michael uncovers a universal message that each guest has shared. Utilizing audio snippets from past guests, Gary Vaynerchuk, Grant Card...
July
10
July
10
Michael Cirillo returns to the mic with an update about what he's been up to as well as what the future holds for the podcast. He addresses the elephant in the room - the finale of the show with an explanation. Michael also shares what he's been up to while off the mic, including some pret...