September
14
September
14
For those of us who have been in retail automotive for a while, ASOTU CON just reshaped how we think about and experience an automotive conference. For newcomers to the industry, you might have a hard time attending other events because, in short, they’re not like this.  Don’t misu...
May
23
May
23
    The global dealership community has gathered in Napa Valley for a three-day deep-dive on dealership digital operations.   From marketing and automation to EVs and emerging tech, Brian Pasch has assembled an all-star lineup of presenters and panelists with real-world expertise....
May
23
May
23
Glenn Pach, CEO of PCGDigital.com leads a panel of marketing technologists to explore the world of marketing automation within the retail auto industry.  It’s clear that the industry at large has a somewhat skewed perception of what marketing automation is, and what the capabilities actu...
April
22
April
22
Kerri Wise, Chief Marketing Officer at AutoFi, took the stage at David Kain's Digital Success Workshop to share how car dealers can merge their website and showroom experience.  Starting her presentation with real-world examples of companies that have deployed successful digital retail sol...
April
18
April
18
This is my first time attending the favored Kain Automotive Digital Success Workshop in Lexington Kentucky — David Kain’s 17th, and first in-person event in nearly two years.  Amidst the standing-room-only space, the positive energy is palpable. Car dealers and vendors alike are he...
April
18
April
18
Automotive industry veteran, Chip Perry (A2Z Sync) shared very enlighting research from surveys conducted by YouGov National Automotive Consumer Trends at the Kain Auto Digital Workshop in Lexington.  Among very specific information shared, it was interesting to observe that today's car sh...
April
18
April
18
"Gen Z is not as loyal to specific brands as other generations were."  Erin Lomax, Vice President, Operations Leader, Consumer Marketplace, and Autotrader shares how important it is to focus on customer experience before, during, and after the car sale. In particular, there was an em...
April
11
April
11
I’ve said it once and I will say it again: The best tools won’t work unless we do.  This year at NADA in Las Vegas, there was a lot of emphasis on the importance of finding and retaining great people. There is a collective and growing understanding that great people are made; craft...
April
06
April
06
Every NADA event comes with its buzz topics. Years ago it was SEO, then big data. Fast forward to this year’s NADA event and first-party data is the craze and for good reason.  Having the ability to collect and leverage your own data is vital to deploying more strategic marketing in 2022...
March
24
March
24
Prior to attending the Automotive News Retail Forum in Las Vegas, I was sitting in the breezeway outside of the ballrooms checking and responding to emails.  To the right of me, is the conference center. To the left, an energetic, happy, laughing group of women with an energy I couldn’t ...
March
16
March
16
A rising tide lifts all boats.  In an industry that has historically preferred silos over cooperation, it was refreshing and fun to collaborate with ASOTU; the first dealer-owned publication in the automotive industry.  They came in heavy with a full film crew, live streams, and social m...
March
11
March
11
This year’s National Automobile Dealer Association conference and expo didn’t look much different from past events. The format was the same as we would expect, there were conference workshops, MainStage keynotes, and the hustle-and-bustle-filled exhibit halls.  But it felt differen...