In this episode, Michael Cirillo sits down with WB Cavender, the fourth-generation owner of Cavender Auto Group, at their headquarters. WB shares the story of how he entered the automotive industry and the core values that have driven their family-owned business for over 80 years. They delve into th...

Matt Jones is the Director of Corporate Communications for TrueCar, Inc. In this episode Michael Cirillo sits down with Matt Jones to discuss his deep connection with people in the automotive industry. Growing up in the San Fernando Valley, Jones saw the stark differences between the "haves&...

Ann-Marie Johnson is the Director of partner relationship at ASOTU. In this episode, We discussed her journey in the automotive industry, the concept of "moments of truth," and how it applies to both personal and professional interactions. By recognizing the importance of these moments, An...

Paul Daly and Kyle Mountsier (ASOTU) join Michael Cirillo to talk about their perspectives on the importance of human connection in the auto industry. They emphasize the power of belonging, fulfillment, and the role of the industry in fostering these values. The trio discusses the importance of cre...

Kevin Frye is the Head Marketing Coach at Jeff Wyler Automotive Family, an industry veteran, and subject matter expert when it comes to innovating within the retail automobile industry. In this episode of the show, Kevin walks through the process that led one of their stores to the first cryptocurre...

Chris Potgieter is the Product Marketing Manager at automotiveMastermind and joins the show to express the importance of dealers being proactive in creating loyal customers. The pandemic has demonstrated our ability to react to unforeseen circumstances, but similar to automakers, it's time to be...

Marija Cvetkovska is a seasoned dealer group BDC Director and paid campaign manager, and joined the show to share valuable wisdom about how retail car dealers can learn how to listen and hear their customer and respond to them with the information they are seeking regardless of their BDC, Internet T...

Mike Colleran is the corporate vice president at Nissan Motor Company, a role he was appointed to in June 2020. Previously, he was the chairman of INFINITI Motor Company and was responsible for managing the brand, business operations, and all marketing/sales for INFINITI globally.  What we dis...

Laurie Halter, the founder of Charisma Communications, joins the show to explain how dealers can create a deeper layer of inspiration and authenticity at the dealership that will create more sustainable growth in people and in profits. What we discuss with Laurie Halter: Modern car shoppers dese...

Brian Miller, the Platform Evangelist at Fortellis.io, shares some simple ways to improve the customer experience with technology while also fulfilling the operational needs of the dealership. What we discuss with Brian Miller: The car industry is a customer service industry. We should be borrow...

Dealers worldwide see a significant uptick in appointments, shows, and closed deals because they stood out during the relationship-building process. The easiest way to stand out is by personalizing your communication with video.  In this episode, Jason Price, CEO of COVIDEO, joins Michael to...

When it comes to buying a car, consumers have specific expectations. It's important now, in a post COVID world that car dealers pay special attention to the ways in which consumers which to purchase vehicles.  Max Zanan, founder of Max Zanan Dealer Services shares his wisdom about what d...

  The retail automotive industry is filled with buzzwords and buzz-topics. Just a year ago (at time of recording this), the topic of disruption was the craze. Today, it's digital retailing. If you're listening to this at time of publish or some time in the future, it's almost cer...

With the recent outbreak of the coronavirus, this episode couldn't be more timely. Customers are going to be spending more time at home, which will highlight their preferred way to shop for a vehicle. Having said that, there are certain ways that doubt is introduced to the buying process once ...

David Steinberg, CEO and Founder at foureyes, shares his unique perspective about how car dealers can eliminate friction points in the car purchase journey. Every day, customers are choosing to work with car dealerships that provide an exceptional car-buying experience. Either that or they walk aw...

In this episode of the podcast, we're going to look at the car purchase journey from the perspective of a customer, Xax Berry. Xax is a veteran and now a healthcare professional residing in Utah, USA....

Bestselling author, Jeff Toister (Getting Service Right, The Service Culture Handbook), joins Michael to share ways in which car dealers can provide a better customer experience. As the founder of Toister Performance Solutions, Jeff's mission is to help companies improve employee performance, ...

Christine Mitchell, a.k.a, The Car Lady is known for filling dealerships with loyal repeat and referral customers by hosting "Know Your Car Nights" within the dealership. In episode 158, you'll learn how her strategy is responsible for enhancing the customer experience, drives busine...

Kim MacPherson is the founder of Sell it Smart and Buy it Smart Automotive and shares how you can attract more non-prime customers to your dealership. Traditionally speaking, dealers have kept their distance from less-than-perfect credit customers because of the perceived challenge ...

Maureen Berkner Boyt knows what it takes to grow a business. As a 5x business launcher, Maureen is currently the founder of the Moxie Exchange - an organization that helps companies create inclusive workplaces, be innovative, and make more money.   On episode 120, you're going to he...