Laurie Halter, the founder of Charisma Communications, joins the show to explain how dealers can create a deeper layer of inspiration and authenticity at the dealership that will create more sustainable growth in people and in profits.
What we discuss with Laurie Halter:
- Modern car shoppers deserve a modernized customer experience. Many dealers are still doing things the way they've always been done, but the industry is evolving at a rapid pace.
- How to make building relationships a more natural process
- The most successful dealerships don't place their bank accounts over service. The irony is that when they focus first on the service of their customers, their bank accounts are more than healthy.
- Laurie recommends that we change our mindset in the industry. We don't sell cars, we make friends!
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Thanks, Laurie Halter!
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