August
17
August
17
Steve Roessler is the Chief Evangelist at DriveCentric, a modern take on an automotive CRM that features unified customer communications in an easy-to-digest interface. Steve shares his vantage point about why engagement is the key metric that dealerships need to track and how that's helping his...
May
26
May
26
Brian Kramer is the General Manager of Germain Toyota of Naples and joins the podcast to share how his store successfully completed the first metaverse car sale. Long-time listeners of the show know that Brian is a pioneer when it comes to technology adoption within the retail auto industry. He'...
May
12
May
12
Glenn Pasch is the CEO of PCG Digital, author, speaker, and one of the most reputable voices in the retail automotive industry when it comes to marketing management, leadership, and growth. In light of the recent Carvana announcements, there have been two narratives throughout the industry. Either y...
May
05
May
05
Kevin Frye is the Head Marketing Coach at Jeff Wyler Automotive Family, an industry veteran, and subject matter expert when it comes to innovating within the retail automobile industry. In this episode of the show, Kevin walks through the process that led one of their stores to the first cryptocurre...
March
03
March
03
Together with   Bill Parlaman is the CMO at FullThrottle.ai, a company that generates and transforms 1st party household data for agencies, media, and brands. His experience from both within and out of automotive has granted him unique insights into how dealerships can be self-reliant in ...
January
20
January
20
Andrew and Doug MacIver are the stars of hit reality show, Bargain Brothers, which provides a irreverent but honest look at a day in the life of used car dealers. Through creativity, humor, and authenticity, The Brothers of Bargain have been able to carve out a niche in the Canadian car buying marke...
December
01
December
01
Marcus Sheridan is the bestselling author of "They Ask, You Answer," and is known for his creative approach to marketing and sales. By leveraging the power of content marketing, Marcus took his local pool installation company from obscurity to a leading national pool and spa company. Altho...
November
25
November
25
Chris Voss is an internationally-acclaimed negotiation expert, masterclass instructor, best-selling author, and former FBI hostage negotiator. In this episode replay, Chris shares valuable insights about how anyone can learn to negotiate and create win/win scenarios in business and life. What we di...
November
11
November
11
Glenn Pasch is the CEO of PCG Digital, an automo tive and RV marketing agency that helps dealers grow their online business.  This episode was originally recorded in 2015 and we're bringing it back from the vault because the principles Glenn teaches still hold up today, many are still as v...
October
28
October
28
Nathan Hays is a car sales professional who has risen to the highest level of the game by building local community relationships. His popular hashtag #AskForNate has become a staple among his clients and has helped generate new car sales opportunities through repeat and referrals. What we discus...
October
13
October
13
Shaahin Cheyene is considered one of the leading global minds on what's next in e-commerce, Amazon and the internet. He is described as the "Willy Wonka of Generation X" by the London Observer and Newsweek and is one of the most forward thinkingers in business. Shaahin joins the s...
September
16
September
16
Ali Reda is best known among his colleagues in the retail automotive industry as the highest-performing car sales professional in the world. To his customers, he’s Ali, the guy who has devoted his career to being a good person, neighbor, and community member. What we discuss with Ali Reda: I...
August
26
August
26
Frederick Lennartz (a.k.a The Subprime Hero), is the host of the Car Guy Coffee Podcast and has nearly 20 years of automotive retail under his belt. Fred’s mission is to help the automotive retail community be the very best it can be, and he’s doing that by helping shift the way car deal...
July
15
July
15
Today’s car shoppers are more savvy and educated than ever before. That means they require fewer vehicle features and price information (which is easy to find), and more value messaging. They need to know why they should choose your dealership rather than your competitors. In this episode, Mi...
May
28
May
28
Once you’ve learned all of the word tracks and sales tactics, where do you go? What can you do? Dr. Brynn Winegard, and award-winning professor, speaker, and expert in business brain sciences, knows why your customers do what they do, and why they make the decisions they make. As a consultant...
April
04
April
04
In addition to being a model, actress, musician, and mother; Heather Ballentine is a very successful Super Lux automotive sales professionals. Get a glimpse into how Heather manages her portfolio of over 700 repeat customers, and what it takes to be a top 1%’er. What we discuss with Heather B...
December
10
December
10
    Andrew Davis’s 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands. For more than a decade, Drew has led the charge to change the way publishers ...
November
26
November
26
    Mike is one of the top salespeople in the country and is doing an amazing job at building his personal brand and most importantly leveraging his personal brand. Mike joined us back on episode 45 of DPB where he discussed what it takes to sell 30 cars each and every month. Check out ...
November
05
November
05
    Ken Potter brings an amazing amount of knowledge and experience to the table when it comes to 3rd party lead providers and how and how you can convert more of them. In this session, Ken lays out some powerful information that you can put into action today. Here is a quick preview o...
October
01
October
01
    Ryan is the founder of HardcoreCloser.com, which is an amazing blog that is killing it right now. (over 2 million monthly visitors) Ryan has a unique approach to sales and that shines through on his blog. Ryan has had experience selling cars but specializes in working with high-leve...
September
24
September
24
    Michael Port is the author of 5 best-selling books including “Book Yourself Solid” “The Think Big Manifesto” and his newest book about to drop titled “Steal The Show”. The Wall Street Journal has dubbed Michael Port as a “Marketing Guru&rdqu...
September
17
September
17
    Antonio Centeno is one of the leading personal fashion and brand consultants in the game with an enormous following on his blog as well as his YouTube channel. There is always lots of chatter in the automotive industry about clothing, shoes, facial hair, etc so we thought Antonio wo...
August
13
August
13
    Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Mag...
July
30
July
30
    Brent Wees is a Partner and Client Service Director at Powered by Dashboard, a digital automotive product incubator in Toronto, Canada. A fixture in the Canadian automotive digital landscape for over a decade, Brent cut his teeth in the vertical as an account and strategic lead on th...
July
09
July
09
    You are going to love today's session because it is a hot topic we get asked about all the time…This session is about social media and growing your business using it the right way. Our guest is New York Times Best Selling Author, Dave Kerpen. Now for those of you that do...
July
02
July
02
    The art of building a strong and large network is an invaluable skill that will not only sell you more cars more often, but it will also open doors to so many amazing opportunities. The biggest issue is a lot of people just do not know how to network properly. It is not networking s...
June
25
June
25
    When it comes to content marketing, Joe Pulizzi is the Godfather! Joe Pulizzi is founder of “Content Marketing Institute”, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, &l...
June
18
June
18
    Nick Nanton is a 3-Time Emmy Award Winning Director, Producer, and Filmmaker, Nick Nanton, Esq., is known as the Top Agent to Celebrity Experts® around the world for his role in developing and marketing business and professional experts, through personal branding, media, marketin...
June
04
June
04
     Founder and creator of the “Blog Marketing Academy” and also one of Team DPB’s favorite podcasts “Coffee Break Blogging”… Mr. David Risley!! David is one of the most sought-after experts when it comes to blogging for business and in this s...
May
29
May
29
    Paul d Vries is the founder of Nieuweautokopen.nl located in Holland. He is one of the most influential automotive professionals in all of Holland, with an ever-expanding reach to other European countries and the Middle East, and has an amazing story of amazing success as an auto dea...
May
07
May
07
    During the past few sessions, we have had some super guests discussing some insanely valuable strategies and tactics. In episode 49 “The Sales Lion” Marcus Sheridan said we need to be the “Wikipedia” of what we do. He dove into the big mistake dealers are mak...
May
01
May
01
    Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies su...
April
24
April
24
    Marcus Sheridan, with boundless energy and contagious enthusiasm, helps businesses embrace the power of inbound and content marketing. The Sales Lion website is an information hub for small/ medium business owners who are lovers of personal development. The Sales Lion helps individua...
April
09
April
09
    James Schramko lives in Sydney Australia and is one of the most successful and respected internet marketers and he currently runs a massively successful business at SuperFastBusiness.com. Before launching his online empire, James was the highest-paid GM in all of Australia for ...
April
02
April
02
In Loving Memory, 1964 - July 17, 2017       In this latest session team DPB sits down with President/Founder of Alan Ram Proactive Training Solutions, and he dives into a topic he has been very vocal and passionate about “call monitoring in your dealership”. In today...
March
26
March
26
    15-year veteran car sales pro Mr. Michael Davenport from Bachman Chevrolet in Louisville Kentucky. Mike Davenport is a real-life 30 car a month car pro and in today's session, he dives deeper into what he is doing to deliver him this level of success. Mike has really embraced t...
March
19
March
19
    In this quick session, Michael Cirillo and Robert Wiesman are flying solo and are discussing the latest major algorithm update from Google. It is not a secret that when it comes to search engines online Google is the boss! Everyone uses Google and they are by far the undisputed cham...
February
19
February
19
    James Wedmore is armed with a degree from one of the TOP 10 Film Schools in the Country, James set out to utilize the power of Video and Visual Storytelling to revolutionize how we interact on the Internet. After several successful ventures, including an Online Bartending School, Ja...
February
12
February
12
    Tim Paige is proud to be the Conversion Educator at LeadPages. An experienced marketer in all forms of media,  Tim spends his days speaking to the most successful marketers across multiple industries and sharing his findings with business owners who want to increase their marke...
February
05
February
05
    What does it take to build more trust through your marketing? Join us as Greg Rollett from Celebrity Marketing shares insights into how you can get the most out of your dealership marketing and build more trust with your target audience. Greg has a client list that is likely unrival...
January
29
January
29
    Glenn is the CEO of PCG Digital Marketing a full-service digital marketing agency and also a partner at PCG Consulting. Both companies are dedicated to going the extra mile helping auto dealerships stay ahead of the curve when it comes to their dealership's digital strategies and...
January
22
January
22
    As an international speaker, consultant, trainer, and entrepreneur, Sean V. Bradley, CSP, is the founder and CEO of Dealer Synergy Inc., the leading Internet sales, business development, and digital marketing firm in the automotive sales industry. Sean has personally trained over 10,...
November
19
November
19
    In this powerful session of "The Dealer Playbook" Podcast, we are sitting down with automotive digital advertising expert David Johnson Of 3G Engagement. Google Adwords is nothing really new for auto dealers when it comes to digital advertising, but it is still very powerf...
October
23
October
23
    Fran Taylor "The King of Prospecting" is the founder of " Fran Taylor Techniques" an automotive sales training company that specializes in the lost art of sales prospecting techniques. Fran got his start in the automotive sales industry in 1982 and within 2 years...
October
16
October
16
    Every single day, millions of automotive shoppers are going online to research vehicles, products, and services. Sadly, most of the time your website isn't anywhere to be found. That's because most dealer websites around the globe are lacking sufficient and relevant content t...
September
25
September
25
    In this session, Robert Wiesman and Michael Cirillo sit down and chat with Matt Koenig founder of Konig Co a leading mobile marketing agency that connects auto dealers with more buyers.   "The only way to make a ridiculous amount of money is to serve people well." -...
September
11
September
11
    One thing everyone in the automotive industry wants MORE of but seems to never talk about is MONEY. There is nothing wrong with wanting to make more money and that just so happens to be the topic of "The Dealer Playbook" session 24. Money, Money, Money, MONEY In session ...
September
04
September
04
    Elise Kephart, founder of The Elise Kephart Experience, a leading training company in the automotive industry. Elise or maybe you know her as "The YouTube Diva" is well known for her personal videos she would use to follow up with prospects online.   "Find the ...
August
21
August
21
    Anyone in the front lines of the car business knows that when it comes down to a new car purchase for a married couple that if the wife is not into you, your store, or the vehicle itself, you have no sale! Not only do women have the final decision/approval for a "couples" ...
August
14
August
14
    In the automotive industry especially we hear so much conflicting information when it comes to your car dealer website's SEO (search engine optimization) and what makes it even worse a good majority of the information dealers receive regarding SEO is just well flat out wrong. Th...
August
07
August
07
    There are so many great trainers in the automotive industry that have so much great information that can grow your business. Today on "The Dealer Playbook" podcast session 20 we sit down with not only a very unique and creative sales trainer but also a very successful acti...
July
31
July
31
    Video is hot with consumers and we all know it. You, us, everyone is engaging in the online video most likely on a regular basis, right? So many of us today are using video "in our business" but are we really using it "in our business"? It is one thing to have a...
July
10
July
10
    International sales expert, Grant Cardone, returns for the second part of our conversation about why car salespeople hate their jobs.    "If you're not gonna tell the world how great you are, then go home!" - GRANT CARDONE   In this session you can e...
July
03
July
03
We are excited to have with us today New York Times best-selling author and international sales expert Grant Cardone the CEO of Cardone Enterprises blasts off about 'Why Car Sales People Hate What They Do."  Grant Cardone always brings 10X of energy to the table and is known for "...
June
26
June
26
    Here we are at DPB podcast episode 14, and it has been all the way back to episode 1 since we have just heard from Michael and Robert. So in that case we present to you "The Dealer Playbook" podcast episode 14 "The Difference Between Advertising & Marketing For Yo...
June
12
June
12
    Welcome to the latest session of "The Dealer Playbook" podcast where best-selling author and automotive sales trainer Mark Tewart sits down with the DPB team. Mark is the founder and CEO of Tewart Enterprises, a sales training company, and author of the best-selling book &...
May
22
May
22
    Are you and your dealership unlocking the true power of your CRM software? A CRM is so much more than a tool to enter customer information or remind a salesperson to make a follow-up call. Your CRM has the potential to be a marketing monster for your dealership's sales and fixed ...
May
15
May
15
    Different marketing and advertising tactics work better than others. Period. In the automotive space, when you go to workshops or webinars about marketing, they typically lean towards digital strategies. With so much focus on the internet, and automotive dealers trying to figure ou...
May
08
May
08
    20-year automotive vet, International Sales Expert, and host of the nationally syndicated radio show " The Sean Moffett Show" Sean Moffett himself sits down with Robert and Michael to chat it up about "Turning Your Current Customers Into Raving Fans"! Advocates of...
April
16
April
16
    Whether you’re just starting in the automotive industry, or consider yourself a veteran, a best practice in being successful is to always be learning and then apply the things that you learn. That’s why when it came to the topic of automotive training, we couldn’t t...