Fred Lennartz: What The Most Successful Car Sales Pros Do

By: Michael Cirillo   |   26 Aug 2021
Fred Lennartz Subprime Hero

Frederick Lennartz (a.k.a The Subprime Hero), is the host of the Car Guy Coffee Podcast and has nearly 20 years of automotive retail under his belt. Fred’s mission is to help the automotive retail community be the very best it can be, and he’s doing that by helping shift the way car dealers approach the road to the car sale.

What we discuss with Fred Lennartz:

  • Fred shares how he works tactical sales strategies into a more caring, and service-oriented approach to working with car shoppers. Car salespeople who take the time to build relationships and show care and the desire to serve continually rise above the clutter and stand out in their communities.
  • There's more to sales than making money. Money is the by-product of a healthy and giving relationship. There's a real opportunity to have a positive impact on the communities in which we live, and that should be the focus for car salespeople.
  • A big thank you to Fred for his service in the United States Air Force where he worked as an aircraft mechanic on Michael’s favorite fighter jet, The A10 Warthog. Listen carefully as Michael and Fred tie the fighter jet back to the automotive industry in a relevant and unique way.

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Thanks, Fred Lennartz!

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