December
01
December
01
Glenn Pasch is CEO of PCG Digital, an Inc 5000 agency that specializes in helping dealerships and businesses generate qualified shoppers. As a leader in digital marketing and leadership training, he’s been featured in CBT News, Dealer Marketing Magazine, Auto Success, and Automotive News. ...
November
24
November
24
Nathan Hays is a car sales professional who has risen to the game's highest level by building local community relationships. His popular hashtag, #AskForNate has become a staple among his clients and has helped generate new car sales opportunities through repeat and referrals. In this episode, ...
November
17
November
17
Ben is the CEO and founder of Autogenous, a community of high-growth dealership marketing specialists that identifies challenges and creates innovative technologies to solve them. Ben has worked at some of the most prominent firms in our industry, including Prodigy (now Upstart), Clarivoy, and Deal...
November
10
November
10
Ilana Shabtay is an expert in digital marketing, AI, and the automotive industry; she is also an inventor and growth hacker. Skilled in Public Speaking, Customer Relationship Management, Social Media, and Search Engine Optimization (SEO). She is an excellent community and social services professiona...
November
03
November
03
Shaka Dyson is the Founder and CEO of Dealer F&I University, He was also a teenage father, a high school dropout, and somebody abandoned by his mom at two years old. Today's guest truly knows how hard life can be. Today, as an entrepreneur, a business expert, and a powerful speaker, he's...
October
28
October
28
This episode of The Dealer Playbook Podcast is unique as Michael Cirillo is on location with Glenn Lundy and dozens of automotive industry professionals at the 800% Elite Automotive Club retreat in Atlanta. With loads of fascinating conversations happening surrounding technology, culture, sales, and...
October
20
October
20
In this episode of The Dealer Playbook Podcast, Michael shares his thoughts and ideas on how sales pros can not only survive, but thrive in a slow economy. The world hasn't exactly stopped before; there may have been a few pauses along the way, but they only lasted as long as it took for someone...
October
13
October
13
Shari Levitin is one of the top Keynote Speakers in #Sales and the best-selling author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know. As the creator of the Shari Levitin Group, she has assisted businesses in more than 40 countries in generating an extra $1 billion in income....
October
07
October
07
RC Hazzard, Servant Leader, Army Veteran, and Country Singer, is now among the top car dealers in the auto industry.  Working with Protective as the Regional Sales Director, RC shares his background story of how he came about joining the auto industry after serving in the army for six good yea...
September
29
September
29
Glen Lundy is the CEO of the 800% Elite Automotive Club and founder of Breakfast with Champions on Clubhouse. Lundy is an extremely successful automotive industry expert who has made it his mission to help other dealers across North America. Glenn grew a small dealership in a 9,600-person town by 8...
September
22
September
22
Dan Collingridge is the chief technology officer at flexdealer.com. Dan Collingridge has always been focused on technology from day one. But he had no clue that that passion would lead him into a career in the auto industry.  In this episode, Dan talks about how he met Michael again later in l...
September
15
September
15
In this week's episode, we're joined by two talented leaders in the automotive industry - Fanie Scholtz, a Managing Director at FS Media, and Peter Viljoen, Managing Director at SydSen Uthintane (PTY) LTD. They share how they paired to work on a big project popularly known as Let's talk...
September
08
September
08
Scott Simons is a  successful car dealer that is involved in multiple businesses across many industries. Scott’s main focus is in the auto industry. He is the Managing Partner and General Manager of five Carter Myers Automotive dealerships in West Virginia. He is a speaker, business consu...
September
01
September
01
Darren Doane is an American filmmaker, actor, and music video director who has worked with artists like Christian Bale, Ken Daurio, and Blink 182. He also has a keen eye on the automotive industry and sees an endless supply of opportunities.       What we discuss in this episode: ...
August
25
August
25
In this episode of the Dealer Playbook, Michael shares his thoughts about the next season of the retail automotive industry. The last two years have been unique. Dealers have been earning recording profits despite a chip shortage and inventory shortage. That begs to ask: what's next?   &n...
August
17
August
17
Steve Roessler is the Chief Evangelist at DriveCentric, a modern take on an automotive CRM that features unified customer communications in an easy-to-digest interface. Steve shares his vantage point about why engagement is the key metric that dealerships need to track and how that's helping his...
August
11
August
11
Bart Nollenberger is an Executive Director with the John Maxwell Team, automotive trainer, and author. In this episode, Bart shares his compelling story of recovery and sobriety and the four steps to help shape the next generation of automotive professionals.        What w...
August
05
August
05
Today's conversation with Brett Morris, Chairman at PerceptionPredict, stemmed from one of Michael's LinkedIn posts about the important need for amazing car sales professionals. Brett commented on the post with a compelling chart visualizing how high-performing employees can be predicted wit...
July
27
July
27
Josh Little is the founder and CEO of a compelling startup called Volley, an app that aims to make communication more efficient across organizations and peers. His unique perspective about communication and the mission of Volley provides an interesting use case for how to improve communication with ...
July
21
July
21
Paul Daly and Kyle Mountsier (ASOTU) join the pod to talk about some really exciting projects they have in the works, one of which is an exciting new podcast called Auto Collabs hosted by Paul, Kyle, and Michael Cirillo. They are on an adventure to bring the rebirth of the automotive conference comi...
July
15
July
15
Kaylee Felio is the Sales and Marketing Manager for PartsEdge, the power tool for helping your parts department generate higher profits. It's no secret that hanging onto aging auto parts inventory can cause many problems for retail auto dealers. The most obvious challenge is that if the parts be...
July
07
July
07
Brooke Furniss is the President/Founder of BZ Consultants Group and host of the Facts Not Feelings automotive podcast. In this episode of the show, aside from talking about her obsession with Nike sneakers, we explore the attributes of successful leaders within the retail car business.  Key ta...
June
30
June
30
Paul de Vries is the founder of DCDW (Digital Car Dealer Network), ambassador for Marktplaats (Holland), and a brand new owner of a Ligier franchise dealership in Holland. He is an expert at lead handling and works with several OEMs in Europe to improve their lead handling and appointment show perce...
June
23
June
23
Brian Pasch is the founder of PCG Companies, which is comprised of Brian Pasch Enterprises, PCG Digital, Localiente, and PCG Research. He's an author, keynote speaker, marketing contrarian, and a beacon of light within the retail auto industry as someone who has always been an advocate for the d...
June
16
June
16
Mike Welch is the president and CEO of tirebuyer.com which merged with tirescanner.com, a US-based tire retail marketplace, in 2019. In this episode, Mike shares how we went from working at dealerships and small independent repair shops in the UK to founding and operating one of the most successful ...
June
09
June
09
David Oates is a crisis PR expert with 25 years of experience in the field. He helps organizations repair their brand's reputation in the press and online. With the emergence of web3.0 and a rapidly evolving digital landscape, there are sure to be brand pivots and crises and with David's pro...
June
02
June
02
In this episode of The Dealer Playbook Podcast, Michael reflects on an experience he had while attending the Digital Marketing Strategies Conference in Napa Valley and why that's inspired him to talk about the 4 levels of competency.  There is so much to learn about the retail automotive i...
May
26
May
26
Brian Kramer is the General Manager of Germain Toyota of Naples and joins the podcast to share how his store successfully completed the first metaverse car sale. Long-time listeners of the show know that Brian is a pioneer when it comes to technology adoption within the retail auto industry. He'...
May
18
May
18
Amberly Allen is the CEO of Dealer Merchant Services, a firm that is helping car dealers save up to 75% on their credit card processing fees. In this episode of the Dealer Playbook, Michael and Amberly explore how dealers can save thousands of dollars per month by reframing the way they handle credi...
May
12
May
12
Glenn Pasch is the CEO of PCG Digital, author, speaker, and one of the most reputable voices in the retail automotive industry when it comes to marketing management, leadership, and growth. In light of the recent Carvana announcements, there have been two narratives throughout the industry. Either y...
May
05
May
05
Kevin Frye is the Head Marketing Coach at Jeff Wyler Automotive Family, an industry veteran, and subject matter expert when it comes to innovating within the retail automobile industry. In this episode of the show, Kevin walks through the process that led one of their stores to the first cryptocurre...
April
27
April
27
Vasilios Lambos is the Chief Marketing Officer at CognitionDigital.io, an ad-tech company that helps auto dealers utilize Amazon's various advertising channels. In this episode of the Dealer Playbook, you'll learn about how Amazon advertising can help expand your paid media effectiveness and...
April
13
April
13
Damian Boudreaux is an internationally-recognized speaker, consultant, and teacher in the automotive industry. His 30+ years of experience selling, training, and connecting with auto professionals across the US and Canada is the perfect recipe for those who are hungry to improve every area of their ...
April
05
April
05
Dan Moore is the President of Vistadash, an automotive analytics company that helps dealers understand what metrics are contributing to actual growth. Dan is also a best-selling author and Ted-X speaker who has a unique set of skills that can help any organization understand and deploy strategies th...
March
30
March
30
Stacey Hanke is the author of "Influence Redefined... Be the Leader You Were Meant to Be," and is on a mission to equip leaders within organizations to communicate with confidence, presence, and authenticity. She is a world-renowned keynote speaker and has been featured in Forbes, The New ...
March
22
March
22
Paul J. Daly is the founder of ASOTU.com, the first-ever dealer-owned publication in the automotive industry. Michael and Paul recently joined up to collaborate at NADA with live streams, social media posting, and video production.       What we discuss in this episode: Perfect...
March
16
March
16
Kyle Mountsier is a partner at ASOTU, the first dealer-owned media outlet in the history of the car business. He is also the founder of Contagious Auto, a firm that helps dealers create and build innovative marketing teams.        What we discuss in this episode: When Kyle...
March
03
March
03
Together with   Bill Parlaman is the CMO at FullThrottle.ai, a company that generates and transforms 1st party household data for agencies, media, and brands. His experience from both within and out of automotive has granted him unique insights into how dealerships can be self-reliant in ...
February
24
February
24
Car shoppers are looking for more ways to research and purchase vehicles, but that doesn't mean they want to do the entire process online (yet.) The car business is a people business, which means that in this day in age, it's more important than ever to understand people.    Napole...
February
17
February
17
There's one time of year that we actually look forward to commercials, and that time of year is Super Bowl Sunday. It's a time when advertisers pull out all the stops and put forward their best effort to create a 30 second spot that captures attention, makes viewers feel something, and hope ...
February
09
February
09
Chris Potgieter is the Product Marketing Manager at automotiveMastermind and joins the show to express the importance of dealers being proactive in creating loyal customers. The pandemic has demonstrated our ability to react to unforeseen circumstances, but similar to automakers, it's time to be...
February
03
February
03
Marija Cvetkovska is a seasoned dealer group BDC Director and paid campaign manager, and joined the show to share valuable wisdom about how retail car dealers can learn how to listen and hear their customer and respond to them with the information they are seeking regardless of their BDC, Internet T...
January
27
January
27
Liza Borches is the CEO of the Carter Myers Auto Group and is a shining light in the retail auto industry when it comes to culture, leadership, and thought-leadership. With several rooftops (and expanding) and hundreds of employees, Liza has proven that a healthy work environment can, in fact, drive...
January
20
January
20
Andrew and Doug MacIver are the stars of hit reality show, Bargain Brothers, which provides a irreverent but honest look at a day in the life of used car dealers. Through creativity, humor, and authenticity, The Brothers of Bargain have been able to carve out a niche in the Canadian car buying marke...
January
14
January
14
Dave Farrow is a two-time Canadian Guinness World Record holder for most decks of playing cards memorized in a single sighting. His trademarked "Farrow Method" is helping business teams perform at turbo-charged levels and was even the subject of a double-blind study at McGill University. ...
April
10
April
10
With over 17,000 successful hiring campaigns under his belt, Craig Lockerd shares powerful advice about what it takes to find, hire, and retain top talent for your dealership. Buckle up–this one’s a doozy.   What we discuss in this episode:  04:20 – Artificial Intellig...
October
08
October
08
    Recently there was an article on Entrpreneur.com (by an unheard-of contributor) suggesting that building a "personal brand" was a waste of time and your energy and focus should be directed to branding your product or service. That message could not be more wrong and oddly ...
September
25
September
25
    In this session, Robert Wiesman and Michael Cirillo sit down and chat with Matt Koenig founder of Konig Co a leading mobile marketing agency that connects auto dealers with more buyers.   "The only way to make a ridiculous amount of money is to serve people well." -...
September
18
September
18
In this powerful session, the DPB team Michael Cirillo & Robert Wiesman chop it up with the founder of social media & SEO dealer consulting firm Dealer Authority, Mr. JD Rucker. Not only is JD Rucker as dialed in as they come when it comes to the latest in social media best practices, but a...
September
11
September
11
    One thing everyone in the automotive industry wants MORE of but seems to never talk about is MONEY. There is nothing wrong with wanting to make more money and that just so happens to be the topic of "The Dealer Playbook" session 24. Money, Money, Money, MONEY In session ...
September
04
September
04
    Elise Kephart, founder of The Elise Kephart Experience, a leading training company in the automotive industry. Elise or maybe you know her as "The YouTube Diva" is well known for her personal videos she would use to follow up with prospects online.   "Find the ...
August
21
August
21
    Anyone in the front lines of the car business knows that when it comes down to a new car purchase for a married couple that if the wife is not into you, your store, or the vehicle itself, you have no sale! Not only do women have the final decision/approval for a "couples" ...
August
14
August
14
    In the automotive industry especially we hear so much conflicting information when it comes to your car dealer website's SEO (search engine optimization) and what makes it even worse a good majority of the information dealers receive regarding SEO is just well flat out wrong. Th...
August
07
August
07
    There are so many great trainers in the automotive industry that have so much great information that can grow your business. Today on "The Dealer Playbook" podcast session 20 we sit down with not only a very unique and creative sales trainer but also a very successful acti...
July
31
July
31
    Video is hot with consumers and we all know it. You, us, everyone is engaging in the online video most likely on a regular basis, right? So many of us today are using video "in our business" but are we really using it "in our business"? It is one thing to have a...
July
24
July
24
    The automotive sales industry is such a lucrative opportunity for anyone who is willing to do whatever it takes and has the entrepreneur's state of mind. That goes for the GMs, ISMs, Sales Mangers, F&I Managers, Showroom Sales Pro's, and even the Dealer him/herself. That...
July
17
July
17
    Subi Ghosh, Vice President of Marketing and OEM Relations at Stream Companies, is a veteran when it comes to developing eCommerce strategies for dealerships.   "Just because things have always been done a certain way, doesn't mean we have to continue doing things that...
July
10
July
10
    International sales expert, Grant Cardone, returns for the second part of our conversation about why car salespeople hate their jobs.    "If you're not gonna tell the world how great you are, then go home!" - GRANT CARDONE   In this session you can e...
July
03
July
03
We are excited to have with us today New York Times best-selling author and international sales expert Grant Cardone the CEO of Cardone Enterprises blasts off about 'Why Car Sales People Hate What They Do."  Grant Cardone always brings 10X of energy to the table and is known for "...
June
26
June
26
    Here we are at DPB podcast episode 14, and it has been all the way back to episode 1 since we have just heard from Michael and Robert. So in that case we present to you "The Dealer Playbook" podcast episode 14 "The Difference Between Advertising & Marketing For Yo...
June
19
June
19
You ever hear someone say "It's time to go back to the basics"? What does that mean exactly? Do we really think that just going back to the basics is the solution for growth in business? In this episode of "The Dealer Playbook" podcast, we welcome sales trainer Cory Mosley w...
June
12
June
12
    Welcome to the latest session of "The Dealer Playbook" podcast where best-selling author and automotive sales trainer Mark Tewart sits down with the DPB team. Mark is the founder and CEO of Tewart Enterprises, a sales training company, and author of the best-selling book &...
June
05
June
05
    Sales Manager for "Cardone Training Technologies" David Bradley sits down with " The Dealer Playbook" to talk about "How To Build A Winning Sales Team" in today's dealerships. Dave is a long-time friend who knows inside and out how to build a powerf...
May
29
May
29
    Gary Vaynerchuk is a leading social media expert who grew his family business from $3 million to $65 million in three years. Today, he's the founder of Vaynermedia, a prominent media agency. Gary Vaynerchuk is the author of the NY Times bestseller, "Jab, Jab, Jab, Right Hoo...
May
22
May
22
    Are you and your dealership unlocking the true power of your CRM software? A CRM is so much more than a tool to enter customer information or remind a salesperson to make a follow-up call. Your CRM has the potential to be a marketing monster for your dealership's sales and fixed ...
May
15
May
15
    Different marketing and advertising tactics work better than others. Period. In the automotive space, when you go to workshops or webinars about marketing, they typically lean towards digital strategies. With so much focus on the internet, and automotive dealers trying to figure ou...
May
08
May
08
    20-year automotive vet, International Sales Expert, and host of the nationally syndicated radio show " The Sean Moffett Show" Sean Moffett himself sits down with Robert and Michael to chat it up about "Turning Your Current Customers Into Raving Fans"! Advocates of...
April
04
April
04
  It’s no secret that in today’s automotive market, providing a “Wow Experience” for shoppers is an absolute must. Car dealers all over the world invest tons of money and time in making sure customers are taken care of and are getting a top-notch shopping experience. ...