Jeremy Beck: How To Achieve Dealership Success

By: Michael Cirillo   |   15 Jun 2023
Jeremy Beck

Jeremy Beck is the Vice President of Dealer Development and Industry Insights at the National Independent Automobile Dealers Association (N.I.A.D.A) and an automotive executive with 25 years of industry experience

In this episode, we explore the profound impact of the automotive industry and the resilience it fosters in its participants. We discover how dealers navigate challenges, uncover opportunities, and continually emerge stronger amidst adversity. Jeremy reveals the association's mission to empower dealers, promote growth, and facilitate discussions that drive success.

Episode Highlights:

  • Gain a deep understanding of the profound impact of the automotive industry and how it shapes our country.

  • Uncover the resilience and thick skin that dealers develop to weather storms and seize opportunities.

  • Discover the stages of knowledge acquisition and learn how to progress from subconscious incompetence to subconscious competence.

  • Find out how NIADA conventions and 20 groups can expose you to new insights and help you overcome challenges.

  • Experience the power of learning from experienced dealers who have walked in your shoes.

  • Explore NIADA's fresh approach to conventions, putting dealers on stage to discuss practical strategies and real-world experiences.

Through thought-provoking analogies, Michael illustrates the stages of knowledge acquisition, from subconscious incompetence to subconscious competence, emphasizing the importance of continuous learning. Learn how attending events like NIADA's conventions and the 20 Group can expand your horizons, exposing you to what you didn't know you didn't know, propelling you toward conscious competence and, ultimately, mastery.

Jeremy also shares the association's fresh approach to conventions, where dealers themselves take the stage to discuss best practices, challenges, and successes. Gone are the days of generic advice from those who haven't walked in dealers' shoes. Instead, gain insights from experienced dealers who understand the struggles and triumphs you face firsthand. Their authentic stories and practical strategies promise to captivate and inspire you.

The Quest for Progress and Adaptation: Reflecting on the ever-evolving nature of the car industry, Michael and Jeremy discuss the importance of embracing change and how dealerships must constantly evolve and adapt to emerging technologies, economic fluctuations, and media trends. The National Convention serves as a platform for progressive thinking and fostering connections with like-minded individuals.

Beyond Normal and Redefining the Concept: Jeremy challenges the notion of "normal" in the industry, suggesting that normalcy lies in perpetual evolution. He stresses the significance of stepping outside one's comfort zone and embracing innovative ideas and perspectives. Attendees can discover fresh approaches, network with fellow dealers, and uncover untapped potential for their businesses.

Prepare to be captivated as this episode unravels the secrets to dealer success and offers a roadmap for continuous growth and prosperity!

Register for NIADA's upcoming convention from June 19th to 22nd at the prestigious Wynn Resort in Las Vegas - Experience an event tailored to empower dealers, packed with exhibitors, training tracks, educational sessions, and inspiring keynotes.

Connect with Jeremy Beck via email at

Listen to the full episode for insights and context from Jeremy Beck! 

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Thanks, Jeremy Beck!

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