Kelly Stumpe, also known as The Car Mom, is a social media influencer, car enthusiast, and advocate for local independent dealerships. She has over 473,000 followers on Instagram and is known for her engaging and informative content about cars from a mom's perspective.
What We Discuss In This Episode:
- The Birth of The Car Mom Brand: Uncover the origins of The Car Mom and how Kelly seamlessly merged her passion for cars with the demands of motherhood. Learn how a simple idea blossomed into a thriving community.
- Navigating the Automotive Landscape: Explore Kelly's insights on the challenges faced by moms in the car-buying process. Delve into the stereotypes and misconceptions surrounding women and cars in the industry.
- Building an Engaged Audience: Gain valuable tips as Kelly shares her approach to social media. Understand the importance of authenticity, consistency, and content pillars in creating a strong online presence.
- The Future of Car Buying: Join the conversation about the evolving landscape of car purchasing, from the impact of AI to the growing trend of online transactions. Discover how dealerships can adapt to cater to the changing preferences of consumers.
- Empowering Dealerships: Kelly emphasizes the essential role of dealerships and encourages embracing change while maintaining a customer-centric approach. Uncover strategies for creating an enjoyable and memorable dealership experience.
- The Power of Authenticity: Delve into the world of social media content creation as Kelly discusses the importance of authenticity. Learn how being raw and real resonates with her audience and contributes to the success of The Car Mom brand.
- The Four E's of Content Creation: Unlock the secrets of successful content creation as Kelly shares her content pillars – Educate, Engage, Entertain, and Empower. Understand how these principles form the foundation of her engaging content.
- Adapting to Changing Consumer Behavior: Get insights into the evolving landscape of consumer behavior in the automotive industry. Explore how Kelly adapts to changing trends, incorporating shorter, impactful content to meet the demands of her audience.
In this episode, Kelly shares her journey to internet fame, revealing the key to her success: focusing on a specific audience and delivering valuable content through the "four E's": Educate, Engage, Entertain, and Empower. You'll also hear her passionate defense of local dealerships and her insights into the ever-changing landscape of car buying.
You can also check her podcast out The Carpool Podcast for even more insights!
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