Shari Levitin: The Power of Leveraging Video in Your Sales Process

By: Michael Cirillo   |   13 Oct 2022

Shari Levitin is one of the top Keynote Speakers in #Sales and the best-selling author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know. As the creator of the Shari Levitin Group, she has assisted businesses in more than 40 countries in generating an extra $1 billion in income. 

In this episode, Shari shares insights on how to use video to increase sales and exceed quotas.

 

 

What we discuss in this episode:

Find out why using videos to sell is one of the most effective marketing strategies in 2022, what kinds of sales videos to produce, how to use them, how to engage your team, and so much more.

Making simple sales video messages will assist your sales team in connecting with existing clients and contacting new prospects, all while developing a virtual connection and brand trust. Using video for sales can reap the same benefit you have been getting from in-person communication — the authentic human connection — and help you crush your sales targets.

Asynchronous video is nothing short of a sales secret weapon since it restores the mutual accountability and high-fidelity face-to-face connection that occurs with in-person interactions. Asynchronous video messages help vendors stand out from the competition by allowing customers a behind-the-scenes look at their personalities. Salespeople put their humanity on full display while explaining their offerings, advantages, business methods, etc.

The sales process doesn't matter. What matters is the buying process.

Daily sales emails are sent to potential consumers. With a sales video, you can stand out from the crowd of prospecting emails. Whereas it's simpler to make your views understood in a video than in a lengthy email or PDF.

The better you convey the benefits of listening and watching your video, the more engagement you will get. The goal is to make them interested enough to reply. That's it. No more. No less.

Listen to the full episode for insights and context from Shari Levitin! 

 

 

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Thanks, Shari Levitin!
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