Matt Jones: How Putting People First Can Drive Long-Term Dealership Growth

By: Michael Cirillo   |   11 May 2023
Matt Jones

Matt Jones is the Director of Corporate Communications for TrueCar, Inc. In this episode Michael Cirillo sits down with Matt Jones to discuss his deep connection with people in the automotive industry.

Growing up in the San Fernando Valley, Jones saw the stark differences between the "haves" and "have nots." He noticed that people who had wealth seemed to have it all, while those who did not were often stuck in poverty. This belief was challenged when he entered the car industry and saw regular people without advanced degrees making a living and learning skills they may not have learned at home.

Jones shares his belief that people are the center of the universe and should always come before anything else. He attributes his strong connection to people in the automotive industry to his experience witnessing firsthand what the industry can do for people who may not have had the same opportunities elsewhere.

Michael and Matt discuss the importance of human connection in the industry and how it can make all the difference in a sale. Michael believes that people buy from people they like and trust, so building rapport and relationships is crucial. They also discuss the importance of building connections in the automotive industry and how it can lead to success. Jones shares his tips on how to approach networking, including the importance of being genuine and building relationships over time. They also talk about the importance of listening to others and understanding their needs, rather than just pushing your own agenda.

Why Diversity is Critical for Success in the Automotive Industry

Jones shares how diversity is a productive use of time in business, and how it opens one up to opportunities they may not have seen otherwise. He highlights how change, such as adding a drive-through, can add on to core business instead of taking away from it. Jones asserts that diversity adds value and that it is not a hindrance to business growth, as it allows companies to expand their market share.

Jones believes that the automotive industry, specifically in the retail arm, is the embodiment of the American Dream. It rewards those who put in their work, effort, and dedication to their craft. It is a true meritocracy, where salespeople are rewarded for their efforts. Jones emphasizes that the automotive industry is not just for those with a background in automotive, but also for those who have no experience in the field.

If you want to learn more about building connections in the automotive industry and how to succeed, this episode is a must-listen. 

Listen to the full episode for insights and context from Matt Jones! 

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Thanks, Matt Jones!

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