Eric Barbosa: Unleash Your Dealership's Potential

By: Michael Cirillo   |   13 Apr 2023
Eric Barbosa

Eric Barbosa is the newly appointed Vice President of Variable Operations at Cavender Auto Group. Eric has over two decades of experience in the Auto Industry. Starting as a teenage car detailer, Eric climbed the ranks to become one of the youngest GMs and Operating Partners in the industry. His passion for marketing led him to dominate Spanish media with infomercials and later, to conquer social media, earning the title of the #1 Viewed Social Media Dealer in the nation. With unparalleled dedication, he now mentors dealers across the country on social media mastery.

In this episode, he joins us to discuss leadership, communication, and the importance of understanding different perspectives in the automotive industry.

As a leader, Eric acknowledges that he is both a leader and a student. He believes in humility, confidence, and exposure to create wisdom and foster continuous learning. He emphasizes the importance of communication and comprehension, both of which are essential for effective leadership.

Eric also highlights the importance of being aware of different perspectives and personality types. In his experience, leaders have become more open to understanding various personalities and adapting their communication styles accordingly. This approach can lead to more effective leadership and a better understanding of team dynamics.

One of the key takeaways from our conversation was the importance of recognizing when an employee might be better suited for a different role within the company. If a sales consultant isn't thriving, it might be time to repurpose their skills and help them flourish in service, parts, or marketing.

Social media and marketing

Social media and marketing play a crucial role in today's automotive industry. Dealerships must encourage their staff to use social media platforms to build rapport with potential customers and promote their brand. Our guest's passion for social media was evident, and he shared how easy it is to reach millions of people with just a single post.

Eric emphasizes the importance of preparation, drawing parallels with sports, where practice makes up the majority of an athlete's time. With the right mindset and preparedness, the automotive industry can continue to thrive and adapt to an ever-changing landscape.

Eric Barbosa's insights into leadership and communication within the automotive industry serve as a valuable reminder of the importance of understanding different perspectives, fostering a strong culture, and continually learning and growing as a leader. His approach to leadership, with a focus on humility, confidence, and exposure, is an inspiring example of what effective leadership can look like in today's fast-paced and ever-changing business landscape.

Listen to the full episode for insights and context from Eric Barbosa!

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Thanks, Eric Barbosa!

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