Subi Ghosh is the Executive Vice President of Strategic Partnerships & Marketing at Stream Companies.
We delve into the importance of first-party data and how it can be leveraged to create personalized marketing experiences. Subi emphasizes the need for dealerships to have a plan for post-cookie tracking and retargeting, as cookie deprecation is already happening. She also highlights the value of clean and accurate customer data and the role of AI in streamlining data analysis and improving customer engagement.
As cookies crumble, we dissect how industry players can harness pattern recognition and data analysis to stay in the driver's seat. Subi illuminates the fusion of human behaviour insights with data, crafting marketing that not only gets noticed but also fosters enduring partnerships.
Listen to the full episode for insights and context from Subi Ghosh!
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