Redefining Dealer Ad Strategies, Surviving Google Support Changes, The Importance of Human Insight | Dave Spannhake

By: Michael Cirillo   |   01 Feb 2024
Dave Spannhake

Dave Spannhake is the Founder and CEO of Reunion Marketing, one of the fastest growing marketing companies in the country that specializes in using data and consumer behavior to create highly effective marketing strategies.

What We Discuss In This Episode:

Dave sheds light on the challenges businesses face when Google, once a reliable partner, undergoes drastic changes in its support system and ad platform. The discussion revolves around the impact of Google's recent decisions, including the outsourcing of support and the introduction of a new verification process.

We explore the ramifications of these changes on businesses, especially the automotive industry, where trust and support play a pivotal role. Dave shares insights on the open letter Reunion Marketing penned to Google, calling out the adverse effects of their decisions and the subsequent lack of support.

The conversation touches on the broader implications of automation, AI, and evolving ad platforms, with Dave expressing the need for businesses to closely monitor and discuss these changes.

Key Takeaways:

  • The new verification process requires businesses to prove their legitimacy, but the lack of support has caused delays and disruptions in advertising campaigns.
  • Trust is crucial in the advertising industry, and Google's recent changes have eroded trust among advertisers and agencies.
  • The automation and AI advancements in advertising have potential, but there is still a long way to go in terms of reliability and effectiveness.

Listen to the full episode for insights and context from Dave Spannhake! 

Thanks, Dave Spannhake!

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