Michael Cirillo, Keynote Speaker at NIADA

By: Michael Cirillo   |   01 Jun 2023

In this episode, host Lou Ramirez and co-host Fred Lennartz, of the popular Car Guy Coffee Podcast, interview special guest Michael Cirillo. It's a big ol' switcheroo!

Michael, who is the CEO of FlexDealer, an automotive marketing and technology company, will be a featured Keynote Speaker at the 2023 NIADA Accelerate Convention & Expo at the Wynn Resort in Las Vegas on June 22nd at 4:00 pm. 

If there's one thing Michael has learned throughout his many years of experience in the auto industry and hundreds of Dealer Playbook podcast episodes, it's that putting people first is an absolute key to long-term growth and success.

What We Discuss In This Episode:

Michael discusses the importance of accelerating business and building a strong community within the auto industry. Through their conversation, they highlight the upcoming NIADA event and how it serves as a platform for dealers to come together, share their stories, and elevate the industry as a whole.

They emphasize the significance of collaboration, vulnerability, and the ripple effect of positive impact in their respective roles. Join them as they delve into the power of unity and the growth opportunities that arise from embracing change and seeking the truth.

Michael Cirillo: Keynote Speaker At NIADA 2023

In his address 'The Power of Building Relationships of Trust,' Cirillo will be sharing anecdotes from his visits with dealers and employees in the car business and the lessons he’s picked up along the way. Over the years, Cirillo has witnessed a shift in the industry past the focus of moving metal to growing people, which ultimately leads to desired results.

"We’re thinking more about people and it’s contributing to profits,” says Cirillo.

“But it’s not just 'people;' it's the focus on happy people that is making the biggest difference.”

Check out the full NIADA feature article here!

The Power Of Building Relationships Of Trust

The conversation takes a deep dive into the concept of building relationships of trust. Michael shares how putting people first and prioritizing customer satisfaction can be the key to long-term growth and profitability. He emphasizes that money is a byproduct of doing the right thing and providing value to customers. By focusing on creating partnerships and fostering trust, dealerships can enhance customer loyalty and attract new business.

From the Ring to the Stage

Lou and Fred commend Michael on his upcoming keynote speech at NADA Accelerate 2023, where he will be sharing the stage with legendary boxer Sugar Ray Leonard. They discuss how Michael's journey, filled with challenges and triumphs, has led him to this incredible opportunity. Drawing parallels between the boxing ring and the auto industry, they admire Michael's ability to persevere and inspire others to overcome obstacles.

This podcast episode delves into the transformative power of NIADA and the significance of coming together as a community in the automotive industry. Michael's insights and experiences have shed light on the value of attending NIADA and the positive impact it can have on dealers' lives and businesses.

By sharing personal stories, emphasizing unity, and highlighting the ripple effect of individual actions, this episode invites listeners to explore the compelling reasons to attend NIADA and embrace the opportunities it offers for growth, connection, and inspiration.

Visit The FlexDealer Team At NIADA In Las Vegas

The FlexDealer team will be joining Michael Cirillo at this year's NIADA conference to meet with attendees and discuss today's hottest automotive issues and topics.

They'll be there to answer your questions, offer insights and advice, and show off our Flex Tech, not to mention they'll have exclusive offers for NIADA attendees that you won't want to miss—including meet-and-greet opportunities with Michael, live interviews for the Dealer Playbook, and more.

You'll be able to find the Flex Team at the NIADA Expo at the Wynn Resort from June 19th to 22nd, 2023. You can register for the conference here to secure your best pricing ahead of the conference!

Listen to the full episode for insights and context from Michael Cirillo!

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Thanks, Michael Cirillo!

Connect with Michael Cirillo

  1. Connect with Michael on LinkedIn

More Dealers Are Choosing To Partner with FlexDealer

Looking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers. Join Michael Cirillo as he shares his inspiring journey and valuable insights for success in the automotive industry.