Todd Hauser is the Executive Vice President, Strategic Partnerships at fullthrottle.ai. Todd has been actively involved in the automotive industry for over three decades. He has witnessed how the industry has evolved from the age of traditional advertising to digital marketing and, now, the era of generative AI.
What We Discuss in This Episode:
Back in the time, marketing was relatively straightforward. Dealers could easily rely on media channels such as television, radio and print to promote their products and services. Fast Forward to today, and everything has changed. Digital marketing, AI technology and evolving consumer behaviours have created an era that's both challenging and exhilarating for the automobile industry.
This episode is all about removing ambiguity from your digital marketing game and learning how generative AI is reshaping the way car dealers connect with their customers. We explore topics including the evolution of marketing strategies the impact of cookie deprecation on targeting and engagement methods as well as the significance of delivering personalized customer experiences.
Todd sheds light on how fullthrottle.ai's innovative platform aids dealers in converting online shoppers into customers while also enabling them to create immersive households and accurately track sales and service attribution.
Additionally we touch on the importance of customer data platforms (CDPs) in helping dealers streamline and unify their first party data for effective marketing campaigns.
The number one goal for any dealer should be to be a valued member of the community, a trusted source that everybody looks to." - Todd Hauser
Marketing needs to transition its emphasis from a purchasing process to a continuous customer journey that places importance on tailored experiences and retaining customers.
Listen to the full episode for insights and context from Todd Hauser!
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