Ken Potter: How to Handle 3rd Party Leads

Ken Potter brings an amazing amount of knowledge and experience to the table when it comes to 3rd party lead providers and how and how you can convert more of them.

In this session, Ken lays out some powerful information that you can put into action today.

Here is a quick preview of this episode.

The Definition of True 3rd Party Leads

Every lead you or your dealership receives is a 3rd party lead. In this session, Ken will go further into that statement and what exactly it means to you.

The Best Way To Handle Third-Party Leads

Phone calls, text messages, and emails, Ken reviews some of the best practices for each when following up with internet leads.

Building A Strategy For Success

Just like any other part of business success, it takes a strategy to get where you want to be. Ken talks about the importance of a documented internet lead strategy but also he gives an outline of what a successful strategy looks like.

That is just a small sample of what you can expect in this session of DPB.