Brent Wees: How Gamification Can Increase Conversions

By: Michael Cirillo   |   30 Jul 2015
Brent Wees
 

 

Brent Wees is a Partner and Client Service Director at Powered by Dashboard, a digital automotive product incubator in Toronto, Canada. A fixture in the Canadian automotive digital landscape for over a decade, Brent cut his teeth in the vertical as an account and strategic lead on the Ontario Toyota Dealer Association's digital advertising mandates.

Brent has also been a featured speaker at automotive events on both sides of the border. Brent's energetic, comedic, and uniquely engaging presentation style keeps him in demand at events such as the Innovative Dealer Summit, Driving Sales Executive Summit, and the Digital Dealer Conference Series.

In our conversation with Brent, he dives into “gamification” and how you can use it to up your conversions online.

 

Noteworthy topics from this episode

  • What is “Gamification” and how you can benefit from it
  • Examples of “Gamification” strategies that work for auto dealers
  • Why “Gamification” is an easy way to increase conversions and help you stand out from the crowd

This session was a blast and that is just a taste of some of the awesome information Brent Wees delivers in this podcast.