Andrew and Doug MacIver: Selling Cars With Humor, Creativity, and Authenticity
Andrew and Doug MacIver are the stars of hit reality show, Bargain Brothers, which provides a irreverent but honest look at a day in the life of used car dealers. Through creativity, humor, and authenticity, The Brothers of Bargain have been able to carve out a niche in the Canadian car buying market.
What we discuss in this episode:
-
How Andrew and Doug got started as independent auto dealers
-
Why it's important to continually assess the risks your dealership is facing so that you can respond appropriately
-
How authenticity has helped them create commercials and other assets to stand out in a unique car buying market
-
How will consolidation affect the small dealers?
-
How independent dealers can get creative acquiring vehicles from consumers
-
Listen to the full episode for more!
Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!
Thanks, Andrew and Doug!
If you enjoyed this conversation with Andrew and Doug MacIver, please let him know by clicking on the links below and sending him a message.
