Andrew and Doug MacIver: Selling Cars With Humor, Creativity, and Authenticity

By: Michael Cirillo   |   20 Jan 2022
Andrew and Doug MacIver

Andrew and Doug MacIver are the stars of hit reality show, Bargain Brothers, which provides a irreverent but honest look at a day in the life of used car dealers. Through creativity, humor, and authenticity, The Brothers of Bargain have been able to carve out a niche in the Canadian car buying market.

What we discuss in this episode:

  • How Andrew and Doug got started as independent auto dealers

  • Why it's important to continually assess the risks your dealership is facing so that you can respond appropriately

  • How authenticity has helped them create commercials and other assets to stand out in a unique car buying market

  • How will consolidation affect the small dealers?

  • How independent dealers can get creative acquiring vehicles from consumers

  • Listen to the full episode for more!

 

 

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Thanks, Andrew and Doug!

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