Brian Miller: How To Improve Customer Experience UsingTechnology

By: Michael Cirillo   |   06 May 2021
Brian Miller Fortellis

Brian Miller, the Platform Evangelist at, shares some simple ways to improve the customer experience with technology while also fulfilling the operational needs of the dealership.

What we discuss with Brian Miller:

  • The car industry is a customer service industry. We should be borrowing the example of the hospitality business when it comes to how we treat our customers. 
  • Dealerships should be responsible for the process that works best for them. Each dealership is unique, and there is no "one-size-fits-all" approach.
  • Brian explains what staff is required in-house in order to develop processes that meet the technological needs.
  • How do car shoppers benefit from dealers who utilize technology as part of the service they provide?

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Thanks, Brian Miller!

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This episode is sponsored by Fortellis

No two dealers operate the same way which is why Fortellis provides the tools to create unique apps that help your dealership meet the needs of the market while catering to your operations.

Not only has Fortellis created an amazing technology platform that’s designed to make life easier for dealers, but they are also pouring back into the community with events like their dealer dev day. It’s a 3-day event that empowers attendees to network with each other to create smarter, faster, and better apps for the dealer community.

Visit to browse their marketplace of apps and integrations that will allow you to run your business, your way.