Laura Madison: Building a Car Sales Personal Brand

By: Michael Cirillo   |   01 Jan 2015
Laura Madison

Our guest today is Laura Madison, an automotive sales professional who is absolutely taking her career, her dealership, and the market by storm. Laura has been selling cars for only 4 years but has adopted and formed some key habits and behaviors that have helped her take things to the next level.

She's with us today to let you in on her career-building secrets.

1. Do whatever you can to get more leads for yourself

While this may sound like old news to some, the key element of getting more leads is found in "doing whatever you can". If that means that you need to take some of your downtimes to film more videos or write a new blog post that you can share on social media, so be it.

Don't sit around waiting for more people to walk through the showroom doors. Be proactive and create content that will entice them to come to you!


2. Work with your management

Laura admits that management can often be a problem that holds salespeople back from achieving more success. It's no secret that management rarely offers enough training to their team, but that's where you can again, be proactive in approaching them and speaking their language.

Let them know that you want to try out different strategies to promote yourself and bring more traffic through the doors.


3. Be Different

One of our favorite quotes by NYT Bestselling author, Gary Vaynerchuk is, "A penguin can't be a giraffe, so be the best darn penguin you can be!"

By being yourself and not trying so hard to be someone other than yourself, you are being different. Focus on leveraging your strengths to build a brand in and of yourself that you can bring to the market and use to set yourself above the competition.

Don't be fearful of others catching on to what you're doing either. We asked Laura if the other reps at her dealership were following her lead, and she admitted that they were not.

That goes to show that not everyone will do what it takes to dominate their career, dealership, and community.