Subi Ghosh: How to Build a Successful Dealership eCommerce Department

By: Michael Cirillo   |   17 Jul 2014
Subi Ghosh
 

 

Subi Ghosh, Vice President of Marketing and OEM Relations at Stream Companies, is a veteran when it comes to developing eCommerce strategies for dealerships.

 

"Just because things have always been done a certain way, doesn't mean we have to continue doing things that way."

- SUBI GHOSH

 

Subi is the first female guest to appear on The Dealer Playbook and she is a wealth of knowledge when it comes to internet sales at the dealership level.

Building From Scratch 

Prior to joining forces with brilliant automotive marketing minds JD Rucker and his new company Dealer Authority, she implemented ground-up strategies to take their internet presence and sales to new levels.

Without further to do, grab a pad and pen, shut off any distractions if possible and let's dive into this session of "The Dealer Playbook"

Inside This Episode

  • The importance of a mission statement for the team
  • Launching an internship at your dealership
  • The key benefits to launching an internship in your dealership
  • Again the importance of continual education (starting to see a pattern?)
  • Tips for building a successful eCommerce department