Jay Baer: How to Make Your Dealership More Personal

By: Michael Cirillo   |   01 May 2015
Jay Baer


Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE, and more.

His second book, "Youtility: Why Smart Marketing is About Help, Not Hype," was #3 on the New York Times business best-seller list, and a runaway #1 Amazon bestseller. Jay speaks approximately 50 times per year worldwide, often with lessons about how businesspeople can use today’s shifts in technology and consumer expectation to make their companies more USEFUL.

Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute and is visited by more than 200,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly.


Preview Of This Session

Here is a quick preview of what Jay Baer discusses in this power-packed episode.


The Importance Of A Video Content Strategy

In today's progressive market people just do not want to read (well most people). People want to watch videos on their smartphones. It is crucial for your content marketing strategy to have a heavy focus on video. Jay dives deeper into creating a unique video content strategy.


Repackaging One Piece Of Content Into Several Different Types Of Content On Several Different Platforms

Jay Baer breaks down his content marketing strategy in detail on how he takes one piece of a 3-minute video and turns it into 9 different pieces on 9 different platforms. So awesome.


Why your marketing efforts should be about help, not hype

Jay spends a good amount of time discussing the importance of helping your customers with your content not hyping them up to buy. By helping and assisting them when they are not looking to buy when they are ready they will think of you. Jay Baer dives deeper into how you can do the same at your dealership whether you are a dealer or car pro.

That is just a small taste of what you will get out of this awesome session with Jay Baer.