During the past few sessions, we have had some super guests discussing some insanely valuable strategies and tactics.
In episode 49 “The Sales Lion” Marcus Sheridan said we need to be the “Wikipedia” of what we do. He dove into the big mistake dealers are making by allowing Edmunds and Cars.com to produce all the content.
Then in episode 50 with the New York Times best-selling author, Jay Baer, we learned that we don’t need to be the “Wikipedia” about cars, but producing content people are interested in every day. Not just when they are in the market.
Do those sound like opposing strategies? Well in this session we dive face-first into how you can marry these strategies together and how they will benefit your dealership.
Here is a preview of an easy two-step process that will take your content creation to the next level.
This powerful tool will help you dial into your specific region and what topics are popular with them online. This is a crucial first step in creating a powerful content marketing strategy. Michael Cirillo breaks down the step-by-step process in this session.
Get dialed into Google Trends here.
Once you have done what Michael discusses in the step above you will take that information and plug it into a Keyword Tool. KeywordTool.io is the one Michael is using but if you have another preference you can use that as well. You will learn how a keyword tool works and how you will work it into your content strategy.
Michael Cirillo’s favorite keyword tool here.
Once you have the “hot topics” in your region you need to hammer out the content. Michael delivers some powerful tips to help you create awesome content and how an editorial calendar will make your content strategy better and easier.
That is just a taste of the valuable and actionable content that this episode is packing! Let us know what you think!