Carla Wade: How BDC's Are Bridging The Gap In Modern Car Sales

By: Michael Cirillo   |   17 Jun 2021
Carla Wade automotiveMastermind

Carla Wade, Senior Director of Sales Development at automotiveMastermind Inc., joins to share her vantage point, and the experience she gained while working as the Business Development Manager at Mercedes-Benz Manhattan.

What we discuss with Carla Wade:

  • BDC reps play an integral role in the online buying process, and assisting customers during critical moments of their buying journey. In this episode, Carla shares some practical ways, BDC reps can think out of the box.
  • As dealerships move into a growing online retailing environment, it’s more important than ever to have a process that can bridge the gap between online visitors and in-store customers.
  • Whether we like it or not, having a healthy workplace culture is something that cannot be ignored. It has a direct impact on our team's ability to perform at the highest level; something today's car shoppers expect.
  • Carla explains what dealers must consider in order to make the online retailing model work inside the store. It's not another tool that gets set and forgotten. It will require a real process to implement and execute a digital retail model effectively.

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Thanks, Carla Wade!

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