Carla Wade, Senior Director of Sales Development at automotiveMastermind Inc., joins to share her vantage point, and the experience she gained while working as the Business Development Manager at Mercedes-Benz Manhattan.
What we discuss with Carla Wade:
- BDC reps play an integral role in the online buying process, and assisting customers during critical moments of their buying journey. In this episode, Carla shares some practical ways, BDC reps can think out of the box.
- As dealerships move into a growing online retailing environment, it’s more important than ever to have a process that can bridge the gap between online visitors and in-store customers.
- Whether we like it or not, having a healthy workplace culture is something that cannot be ignored. It has a direct impact on our team's ability to perform at the highest level; something today's car shoppers expect.
- Carla explains what dealers must consider in order to make the online retailing model work inside the store. It's not another tool that gets set and forgotten. It will require a real process to implement and execute a digital retail model effectively.
Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!
Thanks, Carla Wade!
If you enjoyed this conversation with Carla Wade, please let him know by clicking on the links below and sending him a message!
Click here to thank Carla Wade on LinkedIn
Click here to let Michael know about your number one takeaway from this conversation