Brian Kramer is the general manager of Germain Toyota of Naples and is the pioneer of the 100% paperless car sales transaction. His work has forged the path in assisting his dealership and others with the digital evolution.
What we discuss with Brian Kramer:
- Brian explains how to galvanize your existing dealership processes so that you can meet the needs of today's online car shoppers.
- How to leverage companies like Carvana and Vroom to help your dealership adapt and evolve. While many dealers are frustrated by large competitors entering the market, Brian chooses to be inspired by them and adapt.
- How to implement change without spinning your entire team out. It's important to take an iterative approach to evolution. You eat an elephant one bite at a time
- Most dealers have everything they need to provide a streamlined car buying experience. The time to implement is now.
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