Liza Borches: How Dealership Culture Drives Bottom-Line Car Sales

By: Michael Cirillo   |   27 Jan 2022
Liza Borches

Liza Borches is the CEO of the Carter Myers Auto Group and is a shining light in the retail auto industry when it comes to culture, leadership, and thought-leadership. With several rooftops (and expanding) and hundreds of employees, Liza has proven that a healthy work environment can, in fact, drive more bottom line sales.

What we discuss in this episode:

  • The backstory: How Liza got into the car business and what drove her motivation to build a healthy culture.

  • Carter Myers tagline says it all — while most car dealers say things like "Your #1 Choice for new and use car sales," Theirs reads, "Moving Lives Forward."

  • As a Honda rep years ago, Liza observed that the most successful dealerships almost always did things differently. It wasn't just about driving sales, it was more about employee well-being and creating and environment whereby they could grow.

  • Leaders must show genuine interest in their people if they ever want a hope at the long-game success.

  • Liza meets with her entire leadership team across all of her stores every single week to discuss where they can improve their culture, employee happiness, and customer experience. 

  • It is possible to track bottom line sales to a healthy dealership culture. It's something customers can feel when they encounter the dealership online and in person.

  • Liza explains that the money will follow when you show genuine care and concern for the people responsible for generating the revenue.

  • Listen to the full episode for even more insights!


Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! 

Thanks, Liza Borches!

If you enjoyed this conversation with Liza Borches, please let her know by clicking on the links below and sending him a message.