Sean Moffett: Turn Customers Into Advocates

By: Michael Cirillo   |   08 May 2014

20-year automotive vet, International Sales Expert, and host of the nationally syndicated radio show " The Sean Moffett Show" Sean Moffett himself sits down with Robert and Michael to chat it up about "Turning Your Current Customers Into Raving Fans"! Advocates of your dealership and your brand. Even in today's advanced market, there's nothing stronger than the relationship with your store and its customers. Past, present, and future.

In this awesome episode, Sean talks about how just in how the way a salesperson greets a customer, that customer knows if they are dealing with a professional or not. "The best place to close your deal is with the first impression."


"Your greatest asset is the people you just sold. People like to do business with an expert, and will pay more to do so."


Sean is going to show us exactly how to do just that in this session.

Sean Moffett gives a few easy word tracks salespeople can use to sound like an expert. A professional. Check them out and practice with your team or whoever is down. Why not pick up something new that's, without a doubt, different than what the sales team is currently doing?

What if something as simple as how the customer is being greeted is what is holding back a sales explosion in a dealership?

This is session is packing some powerful information!

Sean is a professional broadcaster and great speaker, so nobody minded that The Dealer Playbook turned into "The Sean Moffett Show". Sean starts the conversation by authentically greeting someone with a caring disposition, then shows us how to finesse and keep the "wow factor" rolling after the purchase.

In this session, you'll learn more about: 

  • How to greet the customer like an expert
  • Genuinely focusing on the customer's experience
  • Is management in need of leadership training? (It's more than just penciling deals,)
  • Being an expert on your product
  • Communicating with customers & allowing them to shop with you
  • Finding training material you can relate with (there's so much online for free)
  • Different markets require different tactics
  • Watching out for listening to the wrong "guru's" information.