Mark Tewart: How to Increase Dealership Gross Profit Online

By: Michael Cirillo   |   12 Jun 2014
Mark Tewart, Automotive Sales Trainer

Welcome to the latest session of "The Dealer Playbook" podcast where best-selling author and automotive sales trainer Mark Tewart sits down with the DPB team.

Mark is the founder and CEO of Tewart Enterprises, a sales training company, and author of the best-selling book " How To Be A Sales Superstar".

We are so excited to have had the opportunity to sit down with Mark Tewart. He has spent decades in and around the automotive industry and has helped thousands of automotive professionals take their dealerships to whole new levels. This guy is the real deal.


"When you try to be everything to everybody, you end up being nothing to nobody."


In dealerships across the country even in today's market, there is still talk can you make gross profit in a digital age? Well, Mark Tewart says absolutely, and in this session of "The Dealer Playbook", we discuss just that.

In this episode you will learn:

  • Getting away from the "price" is all that matters mindset
  • Proper engagement of online shoppers on the internet, phone, and in-person
  • How to attract online shoppers without focusing on PRICE
  • Tips on merchandising your vehicles online
  • "TLC" Thinking Like a Customer


All of that plus so much more! This is a powerful episode covering a topic that the majority of auto dealerships struggle with. Mark Tewart is a true expert in the automotive industry and works with dealers across the country to help increase sales.