Marcus Sheridan: Dealership Content Marketing Done Right

By: Michael Cirillo   |   24 Apr 2015
Marcus Sheridan
 

 

Marcus Sheridan, with boundless energy and contagious enthusiasm, helps businesses embrace the power of inbound and content marketing. The Sales Lion website is an information hub for small/ medium business owners who are lovers of personal development. The Sales Lion helps individuals and businesses alike throughout the world find more ways to be successful in their sales/marketing/web 2.0 efforts.

Here is a quick preview of what you will learn more about here.

 

Addressing the buyers fears

Marcus goes into detail about how used car giant Car Max embraced reality, identified their customer's fears, and offered solutions to eliminate those fears.

 

Understanding today's consumer's buying habits

The habits and routines of car buyers are obviously changed over the years. Marcus goes deep into how consumer ignorance is not a viable sales and marketing strategy.

 

Why you need to have the teachers mentality

Be the go-to source of information in your market. Your site needs to be the Wikipedia of its industry. Marcus gives some awesome examples and tips on how you need to be a teacher in your market.

That is just a quick preview of some of the power bombs Marcus Sheridan drops on this DPB session.